About Us

We close the gap between how illustration is made and how it should feel.

Lily Cho Design was founded on a simple belief: illustration drawn by hand — not templated, not generated — is the only kind worth making or commissioning.

Our Story

Drawn by hand, made to last

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Years drawing & making
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Commissions completed
100%
Hand-drawn pieces
Gov
Zero AI generation
What We Stand For

Four words, each one earned

✨

Elegant

We draw with restraint and intention. Elegance is not decoration — it is the discipline of removing every line that doesn't belong.

✏️

Crafted

We measure success by what carries the work, not what looked clever in the sketchbook. An illustration that misses its brief is a failure of craft, not a failure of taste.

🪞

Personal

Every piece is drawn around the project it lives inside — the story, the audience, the page. Nothing is generic by default.

📐

Classic

We sketch before we ink, refine before we colour, and review before we deliver. Work made to outlast the brief it was drawn for.

The Team

Small by design. Senior by default.

We don't scale by hiring assistants. Every person in the studio has taken work from brief to finished piece.

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Founder & Creative Director

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Lead Illustrator

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Studio & Production Lead

Common Questions

About Lily Cho Design

Who founded Lily Cho Design and when was it established?
Lily Cho Design was founded by Lily Cho, an illustrator who spent years working across publishing houses and editorial studios before establishing her own practice. The studio was founded on the belief that hand-drawn illustration — not stock libraries or AI generation — is the only approach that produces work capable of lasting beyond the brief it was made for.
What makes Lily Cho Design different from other illustration studios?
Three things distinguish us: every piece begins as a hand-drawn sketch (no traced templates or generated drafts), we take on a limited slate at any one time (every client receives direct attention from the illustrator, not handed to a junior), and we develop work through real iteration with the client (every commission goes through a full sketch-and-review cycle before a final piece is delivered).
Does Lily Cho Design offer custom or bespoke commissions?
Yes — bespoke commissions are the heart of the practice. Each project is hand-drawn from a brief, developed through sketch review, and finished to your specifications. Commissions begin with a consultation to understand your project, audience, and visual direction. Lead time is typically four to eight weeks depending on scope and complexity.

Want to know more before we talk?

Read our case studies or reach out directly — we're always happy to have an early conversation.